Companies in this industry rent and lease a wide range of physical assets, including cars and trucks, consumer goods, and commercial and industrial machinery and equipment, as well as non-financial intangible assets. The global rental and leasing industry has focused on emerging countries for expansion projects. China is an important market for car and construction equipment rentals because of the growth of disposable income for the middle class and increased building activity. Other emerging markets include the Middle East, Brazil, and Eastern Europe. Revenue (in current dollars) for US rental and leasing activities is forecast to grow at an annual compounded rate of 5 percent between 2015 and 2019.
Consolidation is changing the landscape of the rental and leasing industry. The industrial equipment rental market is also becoming dominated by the largest companies. Some rental companies have increased market share or entered new geographic markets by buying small, local companies that can't afford to maintain current equipment. Buying equipment for many locations at once enables large companies to buy at a discount. In addition, the consumer goods rental industry has consolidated substantially in the past few years.