The offering is a pair of entities, operating collectively to help clients quantify and communicate the business value of their products and services by providing technical marketing assets, sales tools, and client success services. One entity represents operations in the U.S., the second represents operations in Europe, the Middle East, and Africa
(EMEA).

Key Aspects:
• Diversified business model with three revenue generating
segments
• Subscription model offers great margins and recurring revenue
streams
• Global presence with clients in North America, Europe, and Asia
• Approximately 80% of sales is repeat business
• 100% independent and vendor-neutral
• Trusted by the leaders in the tech industry including Cisco,
VMWare, Salesforce, Oracle, Nutanix, and AWS

Opportunities:
• SaaS segment of the business has grown from 15% to over 45% of
revenues since 2018
• Industry demand for the company’s offerings is expected to
grow as businesses increasingly adopt IoT, cloud, and
networking services
• Ability to become a part of a larger sales, service, SaaS solution
• Increase brand awareness efforts as the business has made a
minimal investment in marketing and does not currently have an
enterprise sales team focused on accelerating growth
• Reduce outside expenses by bringing more consulting staff
• Largest SaaS customer committing to significant multi-year
growth plan

Headquartered:
• The offering operates as a cloud-based business with
employees across the US

Current Markets:
• The offering is headquartered in the U.S. with a client base
located across North America, Europe, and Asia. Its client
success and business value engagements span virtually every
industry

Real Estate:
• Since the beginning of the COVID-19 pandemic in Q1 2020, the
entire team has worked remotely from home. The business
migrated from an in-person office space in San Mateo, CA to
using virtual office services

Shareholder Objectives:
• The majority shareholder is seeking the right strategic partner
to accelerate growth opportunities and would like to remain
with the business post sale

Benchmark International

Benchmarks Exclusive Opportunities

Value Engineering / SaaS Strategic Communications Company – BN00003153

Value Engineering / SaaS Strategic Communications Company – BN00003153

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