Description:

The company is a premier business-to-business (B2B) technology-driven shopper marketing agency and activation platform focused on unifying the fragmented landscape of digital marketing. The company’s core services include strategic assessment & planning, media planning & implementation, evaluating marketing campaign outcomes, and providing recommendations for future campaigns.

Key Aspects:

Revenue and adjusted EBITDA grew at compound annual growth rates (CAGRs) of 45.3% and 49.6%, respectively, from 2020 through the trailing-twelve-months (TTM) ending June 30, 2023
Gross profit (GP) margins averaged 67.8% from 2020 to 2022
Adjusted EBITDA margins averaged 23.2% from 2020 to 2022
30+ unique ad-tech partners and access to sales data from 85+ retailers
Proprietary intelligent software-as-a-service (SaaS) commerce platform
Master service agreements (MSAs) in place with clients
The company has received multiple reputable industry awards including Inc. 5000 Fastest Growing Companies

Opportunities:

Capitalize on the company’s remote nature and expand service offerings internationally
Continue to focus on securing multi-year brand contracts and introduce retainer services to clients
Continue establishing agreements with ad tech companies
Utilize proprietary intelligent SaaS commerce platform to automate tasks that are currently executed manually
Expand service offerings to new industries outside of ad-tech, CPG, and brand marketing companies
Capitalize on artificial intelligence (AI) and machine learning (ML) to create expansive language models for marketing campaign improvements

Current Markets:

The company leverages its platform and data-centric approach to serve ad-tech agencies, consumer packaged goods (CPG) companies, and brand marketers across the US.

Real Estate:

The company operates fully remote.

Shareholder Ownership:

The company is owned by six shareholders, two of whom are active in the operations of the company. The two active shareholders are willing to remain with the company following a sale to facilitate a smooth transition to new ownership. All non-active shareholders would like to fully exit following a sale.

Benchmark International

Benchmarks Exclusive Opportunities

Tech-Driven Shopper Marketing Agency & Platform – BN000047899

Tech-Driven Shopper Marketing Agency & Platform – BN000047899

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