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Tech-Driven Shopper Marketing Agency & Platform – BN000047899

US
1M-5M500K-2M Advertising and Marketing, IT & Telecoms
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TEASER
CLIENT CODE: BN000047899
REVENUE/TURNOVER: $3,895,000
EBITDA: $895,000
HEADQUARTERS: United States
 
Interested? Contact Us
813-898-2350
pmanry@benchmarkintl.com
Tech-Driven Shopper Marketing Agency & Platform – BN000047899

Paul Manry

interested in this opportunity?
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Description:

The company is a premier business-to-business (B2B) technology-driven shopper marketing agency and activation platform focused on unifying the fragmented landscape of digital marketing. The company’s core services include strategic assessment & planning, media planning & implementation, evaluating marketing campaign outcomes, and providing recommendations for future campaigns.

 

Key Aspects:

  • Revenue and adjusted EBITDA grew at compound annual growth rates (CAGRs) of 45.3% and 49.6%, respectively, from 2020 through the trailing-twelve-months (TTM) ending June 30, 2023
  • Gross profit (GP) margins averaged 67.8% from 2020 to 2022
  • Adjusted EBITDA margins averaged 23.2% from 2020 to 2022
  • 30+ unique ad-tech partners and access to sales data from 85+ retailers
  • Proprietary intelligent software-as-a-service (SaaS) commerce platform
  • Master service agreements (MSAs) in place with clients
  • The company has received multiple reputable industry awards including Inc. 5000 Fastest Growing Companies

 

Opportunities:

  • Capitalize on the company’s remote nature and expand service offerings internationally
  • Continue to focus on securing multi-year brand contracts and introduce retainer services to clients
  • Continue establishing agreements with ad tech companies
  • Utilize proprietary intelligent SaaS commerce platform to automate tasks that are currently executed manually
  • Expand service offerings to new industries outside of ad-tech, CPG, and brand marketing companies
  • Capitalize on artificial intelligence (AI) and machine learning (ML) to create expansive language models for marketing campaign improvements

 

Current Markets:

  • The company leverages its platform and data-centric approach to serve ad-tech agencies, consumer packaged goods (CPG) companies, and brand marketers across the US.

 

Real Estate:

  • The company operates fully remote.

 

Shareholder Ownership:

  • The company is owned by six shareholders, two of whom are active in the operations of the company. The two active shareholders are willing to remain with the company following a sale to facilitate a smooth transition to new ownership. All non-active shareholders would like to fully exit following a sale.

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