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Full-Service Advertising Agency – BN000026919

Southeast US, US
500K-2M5M-10M Advertising and Marketing
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TEASER
CLIENT CODE: BN000026919
REVENUE/TURNOVER: $8,989,000
EBITDA: $1,013,000
HEADQUARTERS: Southeast US
 
Interested? Contact Us
813-898-2350
pmanry@benchmarkintl.com
Full-Service Advertising Agency – BN000026919

Paul Manry

interested in this opportunity?
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A full-service advertising agency focused on providing digital media products for clients throughout the financial, travel & tourism, healthcare, and restaurant industries. The company specializes in providing “trackable” results, using its completely interactive digital-centric dashboard, offering clients creative, media, account management, and social media services. Specific services include media planning & management, brand development, photography & videography, market research, and search engine optimization (SEO)

Key Aspects

  • Gross profit margins averaged 39.1% from 2019 to the trailing-twelve-months (TTM) ending March 31, 2022
  • Revenue and adjusted EBITDA grew at compound annual growth rates (CAGRs) of 6.6% and 8.4%, respectively, from 2019 to the TTM ending March 31, 2022
  • Management notes that 96% of gross profit (GP) in 2021 was derived from clients with recurring revenue contracts
  • Strong management team, with each member having more than seven years of industry experience
  • In operation for more than 20 years
  • Strong agency network with several other advertising and marketing agencies around the country, many of which have been working with the company for more than 10 years
  • Return on investment (ROI) focused, specializing in providing trackable results to clients via Google Data Studio
  • Organizationally sound with a strong operations manual, policies, and procedures, as well as a clean server and highly organized client files
  • Currently has several long-term contracts in place, most of which are expected to be renewed following their expiration date

Opportunities

  • Focus on expanding services to other areas throughout the US
  • Continue to develop new services offered, as well as evolve current marketing and advertising services available
  • Leverage the training tools the company currently has at its disposal by offering programs and seminars to team members to further enhance their skillset
  • Capitalize on the company’s hybrid work environment by acquiring new, talented team members from across the country
  • Focus on penetrating other campaigns and industries the company currently serves

Headquartered

  • Southeast US

Current Markets

  • The company primarily services the financial, travel & tourism, healthcare, and restaurant industries throughout the Southeast US. The company also provides services to the consumer-packaged-goods (CPG), education, nonprofit, and behavioral health industries.

Real Estate

  • The company currently operates from a 3,200 sq. ft. facility, leased from an unrelated third party.

Shareholder Objectives

  • The company is owned by two shareholders with a 95.5% and 4.5% split. The minor shareholder is retiring in 2022, while the majority shareholder is open to different deal structures, including his departure, or staying on with the company indefinitely, depending on the wishes of new ownership. Both owners believe the company is in a position where new ownership can capitalize on the opportunities both the market and the company are currently presenting

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