A full-service advertising agency focused on providing digital media products for clients throughout the financial, travel & tourism, healthcare, and restaurant industries. The company specializes in providing “trackable” results, using its completely interactive digital-centric dashboard, offering clients creative, media, account management, and social media services. Specific services include media planning & management, brand development, photography & videography, market research, and search engine optimization (SEO)

Key Aspects

Gross profit margins averaged 39.1% from 2019 to the trailing-twelve-months (TTM) ending March 31, 2022
Revenue and adjusted EBITDA grew at compound annual growth rates (CAGRs) of 6.6% and 8.4%, respectively, from 2019 to the TTM ending March 31, 2022
Management notes that 96% of gross profit (GP) in 2021 was derived from clients with recurring revenue contracts
Strong management team, with each member having more than seven years of industry experience
In operation for more than 20 years
Strong agency network with several other advertising and marketing agencies around the country, many of which have been working with the company for more than 10 years
Return on investment (ROI) focused, specializing in providing trackable results to clients via Google Data Studio
Organizationally sound with a strong operations manual, policies, and procedures, as well as a clean server and highly organized client files
Currently has several long-term contracts in place, most of which are expected to be renewed following their expiration date

Opportunities

Focus on expanding services to other areas throughout the US
Continue to develop new services offered, as well as evolve current marketing and advertising services available
Leverage the training tools the company currently has at its disposal by offering programs and seminars to team members to further enhance their skillset
Capitalize on the company’s hybrid work environment by acquiring new, talented team members from across the country
Focus on penetrating other campaigns and industries the company currently serves

Headquartered

Southeast US

Current Markets

The company primarily services the financial, travel & tourism, healthcare, and restaurant industries throughout the Southeast US. The company also provides services to the consumer-packaged-goods (CPG), education, nonprofit, and behavioral health industries.

Real Estate

The company currently operates from a 3,200 sq. ft. facility, leased from an unrelated third party.

Shareholder Objectives

The company is owned by two shareholders with a 95.5% and 4.5% split. The minor shareholder is retiring in 2022, while the majority shareholder is open to different deal structures, including his departure, or staying on with the company indefinitely, depending on the wishes of new ownership. Both owners believe the company is in a position where new ownership can capitalize on the opportunities both the market and the company are currently presenting

Benchmark International

Benchmarks Exclusive Opportunities

Full-Service Advertising Agency – BN000026919

Full-Service Advertising Agency – BN000026919

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