The company offers mail tracking services and supports direct mail marketers by providing web-based tools that enhance the effectiveness of direct mail through coordinated channel. The company integrates direct mail, triggered emails, and advertisements into their proprietary software to ensure that clients obtain a thorough and informative marketing experience.

Key Aspects

Revenue grew at a compound annual growth rate (CAGR) of 30.7% from 2018 to 2021
Adjusted EBITDA grew at a CAGR of 85.8% from 2018 to 2021
In 2021, 93% of revenue was recurring
Averages over $500k-$1M in additional revenue during election years
Processing provided by Amazon Web Services (AWS) allows for a highly scalable product

Opportunities

Develop a dedicated market strategy to capitalize on the lucrative ballot tracking market
Increase sales efforts to capture additional market share
Offer existing customers additional tracking services to enhance existing integration with their customer’s software
Establish a brand recognized for successfully executing coordinated campaigns through multi-channel marketing

Headquartered

Mid-Atlantic US

Current Markets

The company serves small and mid sized direct mail providers nationwide in industries such as retail, nonprofit, financial services, government, and political advertising.

Real Estate

The company operates from a 1,500 sq. ft. facility rented from an affiliated entity.

Shareholder Objectives

The company is owned by four shareholders. Two of which are actively involved in day-to-day operations. The shareholders are proud of the company and wish for the ongoing revenue growth to continue under the correct leadership. The shareholders are willing to stay with the company under new ownership to ensure a smooth transition and are open to a wide variety of deal structures.

Benchmark International

Benchmarks Exclusive Opportunities

Direct Mail Tracking-as-a-Service (TaaS) – BN000036936

Direct Mail Tracking-as-a-Service (TaaS) – BN000036936

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