The company is an advertising, brand marketing, and communications agency that serves a niche market of independent, non-urban hospitals whose primary marketing challenge is outmigration, the tendency for people in their own hometown to go out of town to big city hospitals for care they could have received at home. The company has 3 year contracts through a subscription model which creates recurring revenue. It’s unique systems and processes are built for scalability.

KEY ASPECTS:

18 years exclusively in the non-urban hospital arena
Copyrighted collection of over 4,800 advertising concepts stored online, available by subscription, and ready to be customized and used by clients in their local media
Proven, successful, and time-tested best-practice systems and processes that are HIPAA compliant
Established strategies in place to best serve non-urban hospitals’ re-branding needs
Experienced, tenured and talented staff
Strong systems and processes in place allowing for scalability
Efficient and effective on-boarding process for new clients
Recurring revenue model via subscription-based business model

OPPORTUNITIES:

The company currently has 2.7% of the targeted market with plenty of room to grow
Increase manpower to broaden capabilities
Expand marketing capabilities and services to expand market potential
Growth potential in existing market and expansion into new markets
Add new services to complement current service offerings
Develop additional thought leadership and consistent marketing materials to generate additional inbound sales opportunities

MARKET CURRENTLY SERVED:

Non-urban hospitals

REAL ESTATE:

The company operates from a 1,579 sq. ft. facility leased from an unrelated third party. There is room to grow in the current location.

OWNERSHIP:

The company has two equal owners and both are in agreement with the sale of the company. The owners are willing to stay on for a transitional period following the sale of the company.

Contact Matt Kekelis at 615.924.8950 or MKekelis@benchmarkintl.com and include the client code BN000038256.

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Advertising, Marketing, and Consulting Agency Representing Non-Urban Hospitals – BN000038256

Advertising, Marketing, and Consulting Agency Representing Non-Urban Hospitals – BN000038256

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